We Believe in the Symbiotic Relationship
Great campaigns are born from a successful integration of Digital Marketing, Data & Strategy and Development & Build.
Search Engine Optimisation (SEO)
When you create a website or write an article, you want people to find it and eventually purchase a product or service you offer. Search Engine Optimisation (SEO) is using your website’s technical and creative elements to make your content more visible on search engines organically (non-paid).
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), while often confused with Search Engine Optimisation (SEO), aren’t the same things. SEM is a strategy that uses both organic (SEO) and paid search listings or advertising (such as Pay-Per-Click and Social Media Marketing) to ensure your content is visible on search engines.
Website Design & Development
A website may be the most basic online presence a business can have in this day an age. Web Design deals with the entire look and feel of your site; cementing your brand identity and perception while Web Development ensures your site functions as it should; running smoothly and being easy to navigate.
Landing Page Development
A Landing Page is a single web page that potential customers arrive on when clicking on a link either in a search engine or social media, often part of a marketing campaign. The purpose of a Landing Page is mainly to create conversions so it needs to have important information presented succinctly and a clear call to action.
Content Marketing is generating digital material for various media in a strategic way, to appeal to potential consumers at any point in the buyer’s journey. The purpose of content is to help guide users further along a conversion funnel. Content marketing can be employed through infographics, blog articles, videos, podcasts, and the list goes on!
Social Media Management
Simply posting content regularly on social media isn’t enough for effective marketing. Social Media Management also involves prompt responding to your customers promptly, analysing how well your content resonates with your audience and sometimes listening in to what people are saying about your brand on the social channels.
Buying and selling over the internet has been booming to the point where it has overtaken retail store sales. While mCommerce is related to eCommerce in that buying and selling happens online, the former factors in mobility aspects such as location, increased security and greater convenience for customers.
We believe there is a right solution for every digital problem, and problems are not totally unique to businesses. By pooling together the problems we’ve faced and applying solutions from that into your business, we believe in coming up with a solution that will resolve your digital woes.
Social Media Marketing
With millions on social media, most companies have at least one social media account to reach out to their target audience on social. Social media marketing is an important way businesses can maintain brand mindshare among digital audiences, be it via paid or organic means.
Consumers nowadays are bombarded with product/service offerings of all kinds, in vast quantities. Thus, they get annoyed if they get pestered by brands that are irrelevant to their needs. Lead generation attracts people who are likely to be interested in your products and converts them into potential customers through useful content.
A majority of people spend a significant amount of time on their mobile devices, and of that time, most is spent on apps. Good App Development creates mobile apps that care deeply about user interface and interaction so consumers are more inclined to use them regularly and ideally result in conversions.